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The business model navigator : the strategies behind the most successful companies / Oliver Gassmann, Karolin Frankenberger, Michaela Choudury.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Pearson, 2020.Edition: 2nd edDescription: xx, 404 p. : illISBN:
  • 9781292327129 (paperback)
  • 129232712X
Subject(s): Additional physical formats: Online version:: The business model navigatorLOC classification:
  • HD30.28 .G38 2020
Summary: The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner.
Item type: Books
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Item type Home library Shelving location Call number Status Barcode
Books Books Punsarn Library General Stacks HD30.28 .G38 2020 (Browse shelf(Opens below)) Available PNLIB21062721
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Includes bibliographical references and index.

The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner.

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