Popular culture and social change : the hidden work of public relations /
Fitch, Kate.
Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion. - Abingdon, Oxon, U.K. : Routledge, 2021 - x, 145 p. - Routledge new directions in PR & comm research . - Routledge new directions in public relations and communication research. .
Includes bibliographical references and index.
1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections
"Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"--
9781138702806 (hbk.) 1138702803 (hbk.)
2020018941
Popular culture.
Public relations.
Social change.
HM621 / .F58 2021
Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion. - Abingdon, Oxon, U.K. : Routledge, 2021 - x, 145 p. - Routledge new directions in PR & comm research . - Routledge new directions in public relations and communication research. .
Includes bibliographical references and index.
1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections
"Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"--
9781138702806 (hbk.) 1138702803 (hbk.)
2020018941
Popular culture.
Public relations.
Social change.
HM621 / .F58 2021