Ask your developer : how to harness the power of software developers and win in the 21st century /

Lawson, Jeff.

Ask your developer : how to harness the power of software developers and win in the 21st century / Jeff Lawson ; [foreword by Eric Ries]. - 1st ed. - New York, NY : Harper Business, 2021. - xxiii, 278 p. : ill

Part 1: Why developers matter more than ever -- Part 2: Understand and movitate your developers -- Part 3: Making your developers successful.

"Part manifesto, part guide for managing in the digital age, this book argues that software developers are the new rockstars of companies large and small, and yet most executives don't know how to leverage their talents across the organization-at least until they've read this book from serial entrepreneur and CEO of Twilio Jeff Lawson".

9780063018297 (hbk.) 0063018292 (hbk.)

2020034250


Computer software--Development--Management.
Information technology--Management.
Strategic planning.

QA76.76.D47 / L39 2021