Influencer : the science behind swaying others /

Cornwell, T. Bettina.

Influencer : the science behind swaying others / T. Bettina Cornwell and Helen Katz. - New York, NY : Routledge, 2021. - ix, 117 p. : ill.

Includes bibliographical references and index.

9780367468491 (pbk) 0367468492 (pbk) 9780367481162 (hbk) 0367481162 (hbk)


Internet marketing.
Influence (Psychology)

HF5415.1265 / .C676 2021

658.872