Winfluence : reframing influencer marketing to ignite your brand /
Falls, Jason.
Winfluence : reframing influencer marketing to ignite your brand / Jason Falls. - Irvine, Calif. : Entrepreneur Press, c2021. - xxv, 238 p. : ill.
Includes index.
"Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal--to influence--rather than the channel--the influencers."--Back cover.
9781642011340 (pbk.) 1642011347 (pbk.)
Branding (Marketing)
Social influence.
HF5415.1255 / .F35 2021
Winfluence : reframing influencer marketing to ignite your brand / Jason Falls. - Irvine, Calif. : Entrepreneur Press, c2021. - xxv, 238 p. : ill.
Includes index.
"Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal--to influence--rather than the channel--the influencers."--Back cover.
9781642011340 (pbk.) 1642011347 (pbk.)
Branding (Marketing)
Social influence.
HF5415.1255 / .F35 2021