Decoding Coca-Cola : (Record no. 1023)

MARC details
000 -LEADER
fixed length control field 02653cam a22003378i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2021 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020028926
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138495449 (hbk.)
International Standard Book Number 1138495441
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1178868560
Canceled/invalid control number (OCoLC)1162539043
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .D47 2021
245 00 - TITLE STATEMENT
Title Decoding Coca-Cola :
Remainder of title a biography of a global brand /
Statement of responsibility, etc. edited by Robert Crawford, Linda Brennan and Susie Khamis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent x, 240 p. :
Other physical details ill.
490 0# - SERIES STATEMENT
Series statement Routledge studies in marketing;
Volume/sequential designation 15
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: Unpacking Coke -- 1. Coke and The Coca-Cola Company -- 2. Coke and the Hilltop -- 3. Coke and the Super Bowl -- 4. Coke and the media -- 5. Coke and gender -- 6. Coke and the digital age -- 7. Coke and design -- 8. Coke and sustainability -- 9. Coke and the environment -- 10. Coke and the Cold War -- 11. Coke and America -- 12. Coke and the beach -- 13. Coke and the kids -- 14. Coke and health -- 15. Coke and the competitor -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. "This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies"--
610 24 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Coca-Cola Company.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Internet advertising.
Topical term or geographic name entry element Globalization
General subdivision Social aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Crawford, Robert,
Dates associated with a name 1975-
Personal name Brennan, Linda L.
Personal name Khamis, Susie.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5415.1255 .D47 2021 PNLIB21060837 17/06/2021 17/06/2021 Books