Marketing 5.0 : (Record no. 1126)

MARC details
000 -LEADER
fixed length control field 02976cam a22003138i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210215s2021 njua 001 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020046415
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119668510 (hardcover)
International Standard Book Number 1119668514 (hardcover)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1202730782
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K5989 2021
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing 5.0 :
Remainder of title technology for humanity /
Statement of responsibility, etc. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
246 1# - VARYING FORM OF TITLE
Title proper/short title Marketing five point zero
Title proper/short title Technology for humanity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 206 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Welcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale.
520 ## - SUMMARY, ETC.
Summary, etc. "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Technology.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan,
Dates associated with a name 1947-
Personal name Setiawan, Iwan.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5415 .K5989 2021 PNLIB21060940 17/06/2021 17/06/2021 Books