Social media campaigns : (Record no. 1515)

MARC details
000 -LEADER
fixed length control field 02377cam a22003258i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210304s2021 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020031483
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367896201 (pbk.)
International Standard Book Number 0367896206 (pbk.)
International Standard Book Number 9780367896294 (hbk.)
International Standard Book Number 036789629X (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1176316166
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .K56 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kim, Carolyn Mae.
245 10 - TITLE STATEMENT
Title Social media campaigns :
Remainder of title strategies for public relations and marketing /
Statement of responsibility, etc. Carolyn Mae Kim.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 209 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Revised edition of the author's Social media campaigns, 2016.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes new end-of-chapter activities to guide students in the initial campaign planning phase added content on influencers and crowd-funding coverage of research evaluation, the implications of findings, and articulating the ROI expanded discussion of ethical considerations in campaign design and data collection and analysis The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides".
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet in public relations.
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Social media.
Topical term or geographic name entry element Public relations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HD59 .K56 2021 PNLIB21061329 17/06/2021 17/06/2021 Books