Media psychology : (Record no. 1523)

MARC details
000 -LEADER
fixed length control field 01621nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210304s2021 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367676223
International Standard Book Number 0367676222
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1240381969
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1206
Item number .K86 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Navin,
Dates associated with a name 1970-
245 10 - TITLE STATEMENT
Title Media psychology :
Remainder of title exploration and application /
Statement of responsibility, etc. Navin Kumar.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Taylor & Francis Group,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 275 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies".
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Psychological aspects.
Topical term or geographic name entry element Mass media
General subdivision Influence.
Topical term or geographic name entry element Mass media
General subdivision Research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HM1206 .K86 2021 PNLIB21061337 17/06/2021 17/06/2021 Books