Conversational marketing : (Record no. 2404)

MARC details
000 -LEADER
fixed length control field 03159cam a2200277 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210331s2019 njua b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119541837 (hbk.)
International Standard Book Number 1119541832 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1083181280
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.25
Item number .C36 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cancel, David,
Dates associated with a name 1972-
245 10 - TITLE STATEMENT
Title Conversational marketing :
Remainder of title how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) /
Statement of responsibility, etc. David Cancel, Dave Gerhardt ; edited by Erik Devaney.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. c2019
300 ## - PHYSICAL DESCRIPTION
Extent xx, 262 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : The shift from supply to demand -- Part I. The rise of conversational marketing and sales. Your website is leaking revenue (here's how to fix it) ; The rise of messaging ; The rise of chatbots ; Replacing lead capture forms with conversations ; Ending the Family Feud between marketing and sales -- Part II. Getting started with conversational marketing. Step one : Add real-time messaging to your website and start capturing more leads ; Step two : Give your email marketing strategy a real-time makeover ; Step three : Master the art (and science) of qualifying leads through conversation ; Step four : Filter out the noise and target your best leads ; Step five: Build a lead qualification chatbot (without writing a single line of code) -- Part III. Converting conversational marketing leads into sales. How to put your sales funnel on autopilot ; How sales teams can create a better buying experience with real-time conversations ; How to send sales email sequences that buyers will actually engage with ; Conversational account-based marketing (Abm) and selling (Abs) -- Part IV. After the sale. Continuing the conversation ; A conversational approach to customer success ; Measuring conversational marketing and sales performance.
520 ## - SUMMARY, ETC.
Summary, etc. "Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time-when it's most convenient for them-conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers."
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling.
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gerhardt, Dave,
Dates associated with a name 1987-
Personal name Devaney, Erik.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5438.25 .C36 2019 PNLIB21062217 17/06/2021 17/06/2021 Books