Podcasting marketing strategy : (Record no. 2405)

MARC details
000 -LEADER
fixed length control field 03594cam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210331s2019 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019004540
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749498542 (hbk.)
International Standard Book Number 0749498544 (hbk.)
International Standard Book Number 9780749486235 (pbk.)
International Standard Book Number 0749486236 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1048443976
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TK5105.887
Item number .R68 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rowles, Daniel.
245 10 - TITLE STATEMENT
Title Podcasting marketing strategy :
Remainder of title a complete guide to creating, publishing and monetizing a successful podcast /
Statement of responsibility, etc. Daniel Rowles, Ciaran Rogers.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 251 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Stand out from the social media noise: why you should be podcasting -- Podcast adoption: growth and expansion of podcasting as a popular medium -- Understanding how people really listen to and absorb audio content -- Building genuine personal engagement through podcasting -- How to use podcasts to drive business results -- Understanding the role of podcasts in the user journey -- An introduction into podcast marketing -- What differentiates a great podcast? -- What is digital branding and how does business development fit in? -- Defining your content plan and using content calendars -- Driving action from podcasts -- The importance of landing pages and show notes (and getting SEO right) -- Defining your podcast audience and content -- Understanding and selection of different podcast formats -- Preparing your podcast recording environment -- Choosing your recording hardware and software -- An overview of podcast editing options and how to do it -- Using interviews with influencers to maximize your podcast strategy -- Show branding intros and outros: making the right impression -- Podcast advertising and monetization: where to begin and how to manage -- Publishing and distributing your podcast -- Measuring success: tapping into how and why people listen to our podcast -- The podcast marketing toolkit -- The value of web analytics: measuring the impact of your podcast activity -- Where next for podcasting? Conversational design, artificial intelligence and machine learning -- Future-proofing your podcast strategy for the ever-changing user journey.
520 ## - SUMMARY, ETC.
Summary, etc. "Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results." --
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Podcasting.
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Ciaran.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 TK5105.887 .R68 2019 PNLIB21062218 17/06/2021 17/06/2021 Books