Media strategies : (Record no. 2685)

MARC details
000 -LEADER
fixed length control field 02211cam a2200289Ii 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210505r20202018enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781760295196 (pbk.)
International Standard Book Number 1760295191 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1224904553
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM851
Item number .J645 2020
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Johnston, Jane,
Dates associated with a name 1961-
245 10 - TITLE STATEMENT
Title Media strategies :
Remainder of title managing content, platforms and relationships /
Statement of responsibility, etc. Jane Johnston & Katie Rowney.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Abingdon, Oxon :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 333 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Reprint. Originally published: 2018.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 305-325) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Managing content, platforms and relationships in a transmedia environment -- 2. Media theories, concepts and ideas -- 3. Working with journalists and influencers -- 4. Social networks -- 5. Audiences, analytics and measuring outcomes -- 6. Media releases and centres -- 7. Media 'pressers', events and training -- 8. Visual content -- 9. Transmedia storytelling -- 10. Working with complex topics and experts -- 11. Law, regulation and ethics in media practice -- 12. Media in issues and crisis management.
520 ## - SUMMARY, ETC.
Summary, etc. This book maps the media environment for the communication professional and provides the tools and methods to work effectively within it. The book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay out media materials, and develop credibility and trust in relationships. The book includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.--
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Internet in public relations.
Topical term or geographic name entry element Digital media.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rowney, Katie.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HM851 .J645 2020 PNLIB21062498 17/06/2021 17/06/2021 Books