Activate brand purpose : (Record no. 2841)

MARC details
000 -LEADER
fixed length control field 03254cam a22003138i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210528s2021 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020054350
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781789668247 (paperback)
International Standard Book Number 1789668247 (paperback)
International Standard Book Number 9781789668261 (hardback)
International Standard Book Number 1789668263 (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1226799341
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD60
Item number .G655 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Goodson, Scott.
245 10 - TITLE STATEMENT
Title Activate brand purpose :
Remainder of title how to harness the power of movements to transform your company /
Statement of responsibility, etc. Scott Goodson and Chip Walker.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 236 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- 01: A call to arms - How to activate purpose with Movement Thinking -- 02: The business case for activating purpose -- 03: Moving to Movement Thinking -- 04: Change the company with a movement, not a mandate -- 05: Movement Inside - Galvanizing the people that matter inside your brand -- 06: Movement Outside - New marketing, branding and advertising for a new customer culture -- 07: Purpose Power Index: New winners and laggards -- 08: How movement increases a merger's chances of success -- 09: How Movement Thinking fosters collaboration -- 10: Mahindra Rise: A decade of movement;Chapter - 11: How to be a galvanizer -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. "Being an active, purpose-driven brand has never been more meaningful. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. Become a truly 'purpose-driven' brand that creates action, with this proven framework. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen. Written by a veteran of the marketing and transformation industry, and the founder of the Movement Thinking and Movement Marketing crusade, Activate Brand Purpose is the definitive guide to this transformative approach to business growth"--
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business.
Topical term or geographic name entry element Industries
General subdivision Social aspects.
Topical term or geographic name entry element Branding (Marketing)
General subdivision Social aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Chip
Titles and other words associated with a name (Brand strategist)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HD60 .G655 2021 PNLIB21062654 17/06/2021 17/06/2021 Books