Influencer marketing strategy : (Record no. 2842)

MARC details
000 -LEADER
fixed length control field 03091cam a22003258i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210528s2021 enk e b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020057331
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781789667257 (paperback)
International Standard Book Number 1789667259 (paperback)
International Standard Book Number 9781789667271 (hardback)
International Standard Book Number 1789667275 (hardback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1152051968
Canceled/invalid control number (OCoLC)1152059758
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .G57 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Glenister, Gordon.
245 10 - TITLE STATEMENT
Title Influencer marketing strategy :
Remainder of title how to create successful influencer marketing /
Statement of responsibility, etc. Gordon Glenister.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 285 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- 01 What is influencer marketing? -- 02 The major platforms for influencer marketing -- 03 Creating your strategic framework -- 04 The legal impacts of influencer marketing -- 05 Working with influencers -- 06 Finding influencers -- 07 Creating an ambassador programme -- 08 Influencer marketing around the world -- 09 The future of influencer marketing -- 10 Understanding analytics and measurement -- 11 Case studies -- Appendix 1 Directory of influencer marketing platforms, agencies and consultants -- Appendix 2 Glossary of terms -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. "Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value"--
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Social aspects.
Topical term or geographic name entry element Social influence.
Topical term or geographic name entry element Social media.
Topical term or geographic name entry element Internet marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5415 .G57 2021 PNLIB21062655 17/06/2021 17/06/2021 Books