Customer data platforms : (Record no. 2897)

MARC details
000 -LEADER
fixed length control field 01315cam a22002898i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210524s2021 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020051127
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119790112
International Standard Book Number 1119790115
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1221016304
Canceled/invalid control number (OCoLC)1198018382
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.125
Item number .K54 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kihn, Martin.
245 10 - TITLE STATEMENT
Title Customer data platforms :
Remainder of title use people data to transform the future of marketing engagement /
Statement of responsibility, etc. Martin Kihn, Chris O'Hara.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 227 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The customer data conundrum -- The brief, wondrous life of customer data management -- What is a CDP, anyway? -- Organizing customer data -- Build a first-party data asset with consent -- Building a customer-driven marketing machine -- Adtech and the data management platform -- Beyond marketing -- Machine learning and artificial intelligence -- Orchestrating a personalized customer journey -- Connected data for analytics -- Summary and looking ahead.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Data processing.
Topical term or geographic name entry element Customer relations
General subdivision Data processing.
Topical term or geographic name entry element Data protection.
Topical term or geographic name entry element Privacy, Right of.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name O'Hara, Chris.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5415.125 .K54 2021 PNLIB21062710 17/06/2021 17/06/2021 Books