Sales and distribution management : (Record no. 3066)

MARC details
000 -LEADER
fixed length control field 01636cam a2200265 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210602s2021 ii a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353884864 (paperback)
International Standard Book Number 9353884861 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1197767250
Canceled/invalid control number (OCoLC)1191236332
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.4
Item number .V467 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali,
Dates associated with a name 1958-
245 10 - TITLE STATEMENT
Title Sales and distribution management :
Remainder of title an integrative approach /
Statement of responsibility, etc. Pingali Venugopal.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi, India :
Name of publisher, distributor, etc. SAGE Publications India Pvt Ltd,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 347, [22] p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. With a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management. The book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management. Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management
Geographic subdivision India.
Topical term or geographic name entry element Physical distribution of goods
Geographic subdivision India
General subdivision Management.
Topical term or geographic name entry element Marketing channels
Geographic subdivision India
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5438.4 .V467 2021 PNLIB21062879 17/06/2021 17/06/2021 Books