Social media marketing all-in-one / (Record no. 3071)

MARC details
000 -LEADER
fixed length control field 02777cam a2200349 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210602s2021 njua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021931633
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119696872 (pbk.)
International Standard Book Number 1119696879 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1242953167
Canceled/invalid control number (OCoLC)1191236350
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .Z56 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Krasniak, Michelle.
245 10 - TITLE STATEMENT
Title Social media marketing all-in-one /
Statement of responsibility, etc. by Michelle Krasniak, Jan Zimmerman, and Deborah Ng.
246 1# - VARYING FORM OF TITLE
Title proper/short title Social media marketing all-in-one for dummies
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 760 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
General note "9 books inside... The social media mix ; Cybersocial tools ; Content marketing ; Twitter ; Facebook ; Linkedin ; Instagram and Pinterest ; Other social media marketing sites ; Measuring results and building on success" -- Back cover.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The Social Media Mix -- Cybersocial Tools -- Content Marketing -- Twitter -- Facebook -- Linkedin -- Getting Visual -- Other Social media Marketing Sites -- Measuring Results and building on Success.
520 ## - SUMMARY, ETC.
Summary, etc. Get social with the bestselling social media marketing book. No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Marketing.
Topical term or geographic name entry element Social marketing.
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Online social networks.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zimmerman, Jan.
Personal name Ng, Deborah.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5414 .Z56 2021 PNLIB21062884 17/06/2021 17/06/2021 Books