Will post for profit : (Record no. 314)

MARC details
000 -LEADER
fixed length control field 02134cam a2200241 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s2020 nyu 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781642935462 (pbk.)
International Standard Book Number 1642935468 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1155526911
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .B54 2020
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blaney, Justin.
245 10 - TITLE STATEMENT
Title Will post for profit :
Remainder of title how brands and influencers are cashing in on social media /
Statement of responsibility, etc. Justin Blaney & Kate Fleming.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Post Hill Press,
Date of publication, distribution, etc. [2020]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 239 p.
520 ## - SUMMARY, ETC.
Summary, etc. Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over 6 billion dollars. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an in-depth, how-to, and easily digestible format-exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
General subdivision Social aspects.
Topical term or geographic name entry element Social media.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fleming, Kate,
Dates associated with a name 1938-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5415.1265 .B54 2020 PNLIB21060128 17/06/2021 17/06/2021 Books