If then : (Record no. 321)

MARC details
000 -LEADER
fixed length control field 01918cam a2200289Mi 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201216s2020 enka e 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529386165 (pbk.)
International Standard Book Number 1529386160 (pbk.)
International Standard Book Number 9781631496103 (hbk)
International Standard Book Number 1631496107 (hbk)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1198554423
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number QA76.9.D343
Item number L47 2020
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lepore, Jill,
Dates associated with a name 1966-
245 10 - TITLE STATEMENT
Title If then :
Remainder of title how one data company invented the future /
Statement of responsibility, etc. Jill Lepore.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. John Murray,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 415 p. :
Other physical details ill., port.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
610 24 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Simulmatics Corporation.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data mining.
Topical term or geographic name entry element Algorithms.
Topical term or geographic name entry element Technology
General subdivision Social aspects
-- History.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 QA76.9.D343 L47 2020 PNLIB21060135 17/06/2021 17/06/2021 Books