TY  - BOOK
AU  - Fitch,Kate
AU  - Motion,Judy
TI  - Popular culture and social change: the hidden work of public relations 
T2  - Routledge new directions in PR & comm research
SN  - 9781138702806 (hbk.)
AV  - HM621 .F58 2021
PY  - 2021///
CY  - Abingdon, Oxon, U.K.
PB  - Routledge
KW  - Popular culture
KW  - Public relations
KW  - Social change
N1  - Includes bibliographical references and index; 1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections
N2  - "Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"--
ER  -