Misbehaving : the making of behavioral economics /
Richard H. Thaler.
- 1st ed.
- New York : W.W. Norton & Company, c2015.
- xvi, 415 p.
Includes bibliographical references (p. 373-391) and index.
I. Beginnings: 1970-78 -- 1. Supposedly Irrelevant Factors -- 2. The Endowment Effect -- 3. The List -- 4. Value Theory -- 5. California Dreamin' -- 6. The Gauntlet -- II. Mental Accounting: 1979-85 -- 7. Bargains and Rip-Offs -- 8. Sunk Costs -- 9. Buckets and Budgets -- 10. At the Poker Table -- III. Seld-Control: 1975-88 -- 11. Willpower? No problem -- 12. The Planner and the Doer -- Interlude -- 12. misbehaving in the Real World -- IV. Working With Danny: 1984-85 -- 14. What Seems Fair? -- 15. Fairness Games -- 16. Mugs -- V. Engaging With The Economics Profession: 1986-94 -- 17. The Debate Begins -- 18. Anomalies -- 19. Forming a Team -- 20. Narrow Framing on the Upper East Side -- VI. Finance: 1983-2003 -- 21. The Beauty Contest -- 22. Does the Stock Market Overreact? -- 23. The Reaction to Overreaction -- 24. The Price Is Not Right -- 25. The Battle of Closed-End Funds -- 26. Fruit Flies, Icebergs, and Negative Stock Prices -- VII. Welcome To Chicago: 1995-Present -- 27. Law Schooling -- 28. The Offices -- 29. Football -- 30. Game Shows -- VIII. Helping Out: 2004-Present -- 31. Save More Tomorrow -- 32. Going Public -- 33. Nudging in the U.K. -- Conclusion: What Is Next?