TY  - BOOK
AU  - Trott,Dave
TI  - The power of ignorance: how creative solutions emerge when we admit what we don't know 
SN  - 9780857198358
AV  - BF408 .T77 2021
PY  - 2021///
CY  - Hampshire
PB  - Harriman House, 
KW  - Creative thinking
KW  - Questioning
N1  - Part 1 What You Don't Know You Don't Know -- Part 2 We Can't Know What Hasn't Happened -- Part 3 Ignorance Is A Secret Weapon -- Part 4 Simple Is Smart. Complicated Is Stupid -- Part 5 The Power Of An Open Mind -- Part 6 Ignorance We Can Fix. Stupid We Can't -- Part 7 Real Ignorance Beats False Knowledge -- Part 8 The Trap Of Thinking We Know
N2  - In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say "I don't know."
ER  -