Sherman, Aliza. <br/><br/>
Social media engagement for dummies / 
by Aliza Sherman and Danielle Elliott Smith. 
 - Hoboken, N.J. :  John Wiley & Sons Inc,  c2013. 
 - xvi, 368 p. :  ill. 
 - For dummies .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/>Introduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens. 
<br/><br/> Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. 
<br/><br/><label>ISBN: </label>9781118530191 1118530195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Handbooks, manuals, etc.<br/>Online social networks.<br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S547 2013