TY - BOOK AU - Collins,James C. AU - Hansen,Morten T. TI - Great by choice: uncertainty, chaos, and luck-- why some thrive despite them all SN - 9780062120991 (hardcover) AV - HF5386 .C584 2011 PY - 2011/// CY - New York, NY PB - HarperBusiness KW - Success in business KW - Case studies KW - Creative ability in business KW - Technological innovations KW - Management N1 - Includes bibliographical references (p. 255-293) and index; Thriving in uncertainty -- 10xers -- 20 Mile march -- Fire bullets, then cannonballs -- Leading above the death line -- SMaC -- Return on luck -- Epilogue: great by choice -- Frequently asked questions N2 - "Great by Choice" distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness--beating their industry indexes by a minimum of ten times over fifteen years--in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments ER -