Diffusion of innovations /
Everett M. Rogers.
- 5th ed.
- New York : Free Press, 2003.
- xxi, 551 p. : ill.
Includes bibliographical references and indexes.
1. Elements of diffusion -- 2. History of diffusion research -- 3. Contributions and criticisms of diffusion research -- 4. The generation of innovations -- 5. The innovation-decision process -- 6. Attributes of innovations and their rate of adoption -- 7. Innovativeness and adopter categories -- 8. Diffusion networks -- 9. The change agent -- 10. Innovation in organizations -- 11. Consequences of innovations.
0743222091 9780743222099
Social change. Technological innovations. Technology --Social aspects.