TY  - BOOK
AU  - Rogers,Everett M.
TI  - Diffusion of innovations
SN  - 0743222091
AV  - HM101 .R61 2003
PY  - 2003///
CY  - New York
PB  - Free Press
KW  - Social change
KW  - Technological innovations
KW  - Technology
KW  - Social aspects
N1  - Includes bibliographical references and indexes; 1. Elements of diffusion -- 2. History of diffusion research -- 3. Contributions and criticisms of diffusion research -- 4. The generation of innovations -- 5. The innovation-decision process -- 6. Attributes of innovations and their rate of adoption -- 7. Innovativeness and adopter categories -- 8. Diffusion networks -- 9. The change agent -- 10. Innovation in organizations -- 11. Consequences of innovations
ER  -