The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses - Ries, Eric, 1978- (New York : Crown Business, 2011)
Part 1. Vision -- 1. Start -- 2. Define -- 3. Learn -- 4. Experiment -- Part 2. Steer -- 5. Leap -- 6. Test -- 7. Measure -- 8. Pivot (or Persevere) -- Part 3. Accelerate -- 9. Batch -- 10. Grow -- 11. Adapt -- 12. Innovate -- 13. Epilogue : Waste Not -- 14. Join the Movement.
Includes bibliographical references and index.
Keywords: New business enterprises; Consumers' preferences; Organizational effectiveness