TY  - BOOK
AU  - Gassmann,Oliver
AU  - Frankenberger,Karolin
AU  - Choudury,Michaela
TI  - The business model navigator: the strategies behind the most successful companies 
SN  - 9781292327129 (paperback)
AV  - HD30.28 .G38 2020
PY  - 2020///
CY  - Harlow, England
PB  - Pearson, 
KW  - Business planning
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Includes bibliographical references and index
N2  - The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner
ER  -