TY  - BOOK
AU  - Falls,Jason
TI  - Winfluence: reframing influencer marketing to ignite your brand 
SN  - 9781642011340 (pbk.)
AV  - HF5415.1255 .F35 2021
PY  - 2021///
CY  - Irvine, Calif.
PB  - Entrepreneur Press
KW  - Branding (Marketing)
KW  - Social influence
N1  - Includes index
N2  - "Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal--to influence--rather than the channel--the influencers."--Back cover
ER  -