TY  - BOOK
AU  - Venugopal,Pingali
TI  - Sales and distribution management: an integrative approach 
SN  - 9789353884864 (paperback)
AV  - HF5438.4 .V467 2021
PY  - 2021///
CY  - New Delhi, India : 
PB  - SAGE Publications India Pvt Ltd, 
KW  - Sales management
KW  - India
KW  - Physical distribution of goods
KW  - Management
KW  - Marketing channels
N1  - Includes bibliographical references and index
N2  - With a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management. The book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management. Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field.
ER  -