TY  - BOOK
AU  - Dorsey,Jason R.
AU  - Villa,Denise
TI  - Zconomy: how Gen Z will change the future of business-and what to do about it 
SN  - 9780062970299 (hardcover)
AV  - HF5415.332.Y66 D67 2020
PY  - 2020///
CY  - New York, N.Y. : 
PB  - Harper Business
KW  - Young consumers
KW  - Generation Z
KW  - Organizational change
KW  - Intergenerational relations
KW  - Economic aspects
N1  - Includes bibliographical references and index; Introduction: Gen Z is here -- The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending -- Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness -- How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential -- Looking ahead: The disruptive 10 -- Conclusion: Gen Z is just getting started
N2  - "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--; Gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. But Dorsey and Villa show that today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is the comprehensive survival guide on how leaders must understand and embrace Generation Z.  -- adapted from jacket
ER  -