Peng, Mike W.,   1968-  <br/><br/>
Global strategy / 
Mike Peng. 
 - 5th ed. 
 - Boston, MA :  Cengage,  [2021] 
 - xx, 460 p. :  ill. 
<br/><br/> Previous edition: Boston: Cengage Learning, 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views - the traditional industry-based and resource-based views as well as the emerging institution-based view - form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action. 
<br/><br/><label>ISBN: </label>9780357512364 (pbk.) 0357512367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>International business enterprises--Management.<br/>Business planning.<br/>Globalization.
<br/><br/><label>LC Class. No.: </label>HD30.28   / .P41715 2021