TY  - BOOK
AU  - Peng,Mike W.
TI  - Global strategy
SN  - 9780357512364 (pbk.)
AV  - HD30.28  .P41715 2021
PY  - 2021///]
CY  - Boston, MA
PB  - Cengage
KW  - Strategic planning
KW  - International business enterprises
KW  - Management
KW  - Business planning
KW  - Globalization
N1  - Previous edition: Boston: Cengage Learning, 2016; Includes bibliographical references and index
N2  - The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views - the traditional industry-based and resource-based views as well as the emerging institution-based view - form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action
ER  -