Health promotion theory / edited by Liza Cragg, Maggie Davies, and Wendy Macdowall. - 2nd ed. - Maidenhead, Berkshire, England : Open University Press, McGraw-Hill Education, 2013. - xv, 166 p. : ill. - Understanding public health series . - Understanding public health. .

Includes bibliographical references and index.

The history of health promotion -- Social construction of health and health promotion -- What drives health promotion? -- Political and ethical considerations -- Using theory to guide change at the individual level -- The determinants of health -- Theorizing inequalities in health -- The rose hypothesis : advantages of whole population over targeted approaches -- Health communication.

Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses.

9780335263202 0335263208


Health promotion.

WA590 / .H436 2013