Includes bibliographical references (p. [287]-302) and index.

Introduction: The ultimate influencer -- Project Codename -- The chaos of success -- The surprise -- The summer in limbo -- Move fast and break things -- Domination -- The new celebrity -- The pursuit of the insta-worthy -- The snapchat problem -- Cannibalization -- The other fake news -- The CEO -- Epilogue: The price of the acquisition.

"Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. It quickly went mainstream. Within two years Mark Zuckerberg bought the company for a historic $1 billion. The cofounders stayed on, considering their app a separate company within the social networking giant. Frier shows how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company's success. -- adapted from jacket.