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Strategic management and business policy : globalization, innovation, and sustainability / Thomas L. Wheelen ... [et al.].

Contributor(s): Material type: TextTextPublication details: Harlow, UK : Pearson, c2018.Edition: 15th ed., global edDescription: 404 p., various pages of cases, glossary and index : col. illISBN:
  • 9781292215488
  • 1292215488
Subject(s): LOC classification:
  • HD30.28  .W4924 2018
Contents:
Part One: Introduction to strategic management and business policy -- Part Two: Scanning the environment -- Part Three: Strategy formulation -- Part Four: Strategy implementation and control -- Part Five: Introduction to case analysis -- Part Six: Cases in strategic management.
Summary: Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
Item type: Books
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Item type Home library Shelving location Call number Status Barcode
Books Books Punsarn Library General Stacks HD30.28 .W4924 2018 (Browse shelf(Opens below)) Available PNLIB21060157
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Includes bibliographical references and index.

Part One: Introduction to strategic management and business policy -- Part Two: Scanning the environment -- Part Three: Strategy formulation -- Part Four: Strategy implementation and control -- Part Five: Introduction to case analysis -- Part Six: Cases in strategic management.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

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