000			01621nam a2200265Ia 4500
001			on1240381969
003			OCoLC
007			ta
008			210304s2021 nyua b 001 0 eng
020			_a9780367676223
020			_a0367676222
035			_a(OCoLC)1240381969
050			_aHM1206 _b.K86 2021
100	1		_aKumar, Navin, _d1970-
245	1	0	_aMedia psychology : _bexploration and application / _cNavin Kumar.
250			_a1st ed.
260			_aNew York : _bTaylor & Francis Group, _c2021.
300			_axvi, 275 p. : _bill.
504			_aIncludes bibliographical references and index.
520			_a"This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies".
650		4	_aMass media _xPsychological aspects.
650		4	_aMass media _xInfluence.
650		4	_aMass media _xResearch.
942			_2lcc _cBK
999			_c1523 _d1523