000			01371cam a2200325 i 4500
001			ocn880965432
003			OCoLC
007			ta
008			210428s2015 njua 001 0 eng d
020			_a111895808X
020			_a9781118958087
035			_a(OCoLC)880965432
050			_aHF5415.1255 _b.C55 2015
100	1		_aChiaravalle, Bill.
245	1	0	_aBranding for dummies / _cby Bill Chiaravalle and Barbara Findlay Schenck.
250			_a2nd ed.
260			_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _cc2015.
300			_axii, 368 p. : _bill.
490	1		_aFor dummies
500			_aIncludes index.
505	0		_aPart 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
520			_aBranding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today.
650		4	_aBranding (Marketing)
650		4	_aBusiness names.
650		4	_aProduct management.
650		4	_aAdvertising.
700	1		_aSchenck, Barbara Findlay.
830		0	_a--For dummies.
942			_2lcc _cBK
999			_c1616 _d1616