000			01585cam a2200289 i 4500
001			ocn869770357
003			OCoLC
007			ta
008			210428s2014 njua 001 0 eng d
020			_a9781118915554
020			_a1118915550
035			_a(OCoLC)869770357
050			_aHF5415.1255 _b.C56 2014
100	1		_aChritton, Susan.
245	1	0	_aPersonal branding for dummies / _cby Susan Chritton.
250			_a2nd ed.
260			_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _cc2014.
300			_axiv, 338 p. : _bill.
490	1		_aFor dummies
500			_aIncludes index.
505	0		_aWhy is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
520			_aThis book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
650		4	_aBranding (Marketing)
650		4	_aPublic relations.
830		0	_a--For dummies.
942			_2lcc _cBK
999			_c1617 _d1617