000			02281cam a2200265 i 4500
001			on1040629936
003			OCoLC
007			ta
008			210517s2018 enka b 000 0 eng d
020			_a152751160X
020			_a9781527511606
035			_a(OCoLC)1040629936
050			_aP306.97.S63 _bT68 2018
245	0	0	_aTranslation or transcreation? : _bdiscourses, texts and visuals / _cedited by Cinzia Spinzi, Alessandra Rizzo and Marianna Lya Zummo.
260			_aNewcastle upon Tyne : _bCambridge Scholars Publishing, _c2018.
300			_ax, 183 p. : _bill.
504			_aIncludes bibliographical references.
505	0		_aIntroduction : The Wheres, Whats and Whys of Transcreation -- 1. Translatere or Transcreare: In Theory and in Pratice, and by Whom? -- 2. The Eye of the Scorpion: Wang Jiaxin as Translator-Poet -- 3. Constrained Translation: The Case of Crime Fiction -- 4. Visualising Translation Tendencies: Three Italian Translations of Joseph Conrad's The Lagoon -- 5. Translating, Transcreating or Mediating the Foreign? The Translator's Space of Manoeuvre in the Field of Tourism -- 6. Overrepresentation of English Legal Style Markers in L2 Translations of Written Pleadings before the European Court of Human Rights -- 7. Using Forum Collaborative Settings for Translation Outcomes: A Threat to Translation Professionals? -- 8. A Process-based Study of the Reformulation Strategies of Culture-bound Humorous Discourse -- 9. Transcreating the Myth: "Voiceless Voiced" Migrants in the Queens of Syria Project.
520			_aBrings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation.
650		4	_aTranslating and interpreting _xSocial aspects.
700	1		_aSpinzi, Cinzia.
700	1		_aRizzo, Alessandra.
700	1		_aZummo, Marianna Lya.
942			_2lcc _cBK
999			_c2192 _d2192