000			02007cam a2200265Ii 4500
001			ocn965551845
003			OCoLC
007			ta
008			161208s2016 qeaa b 000 0 eng d
020			_a9780992513566
020			_a0992513561
035			_a(OCoLC)965551845 _z(OCoLC)1059304861
050			_aHD30.22 _b.B44 2016
245	0	0	_aBehavioral economics for business : _bhow the insights of behavioral economics can transform your business / _cPeter Burow ... [et al.].
250			_a2nd ed.
260			_a[Milton, Qld.?] : _bP. Burow, _cc2016.
300			_a136 p.
504			_aIncludes bibliographical references.
505	0		_aAcknowledgements -- Forword -- How to read this book -- Chapter 1: Making better decisions - blindsposts, bias and what they mean for business -- Chapter 2: Thinking,fast and slow -- Chapter 3: Is cognitive bias bad? -- Chapter 4: Ethical decisioning -- Chapter 5: From performance management to performance mindest -- Chapter 6: Driving safety in the workplace -- Chapter 7: When good teams make bad decisions -- Chapter 8: Switching on your leadership mindset -- Conclusion -- About tha authors.
520			_aEvery day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioral economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organization.
650		4	_aManagerial economics.
650		4	_aBehavioral assessment.
700	1		_aBurow, Peter.
942			_2lcc _cBK
999			_c2503 _d2503