000			02109cam a22002898i 4500
001			on1202732584
003			OCoLC
007			ta
008			210513s2021 enk b 001 0 eng
010			_a 2020034065
020			_a9781138910904 (paperback)
020			_a1138910902 (paperback)
020			_a9781138910911 (hardback)
020			_a1138910910 (hardback)
035			_a(OCoLC)1202732584
050			_aP93.5 _b.F56 2021
100	1		_aFinch-Claydon, Dianne M.
245	1	0	_aBig data in small slices : _bdata visualization for communicators / _cDianne M. Finch-Claydon.
260			_aNew York : _bRoutledge, _c2021.
300			_aix, 140 p.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The canary in the coal mine -- Sea of butterflies -- Parasites and armed rebels -- Open city, open data -- Index.
520			_a"This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals. Straying from the typical "how to visualize data" genre often written for technical audiences, Big Data in Small Slices offers those new to data and visualization the opportunity to better understand data itself. Using the concept of the "Data Backstory", each chapter features discussions with experts who produce datasets in their daily work, from marine scientists to paediatricians and city government officials, exploring how they collect and produce datasets. The reader is guided through the process of designing effective visualizations based on this data, delving into how datasets are produced and vetted and how to assess their weaknesses and strengths, ultimately offering readers the knowledge needed to produce their own effective data visuals. This book is an invaluable resource for anyone interested in data visualisation and storytelling, from journalism and communications students to public relations professionals"--
650		4	_aVisual communication.
650		4	_aInformation visualization.
942			_2lcc _cBK
999			_c2693 _d2693