000			02042cam a2200301Ii 4500
001			ocn277046059
003			OCoLC
007			ta
008			210505r20082007nyu b 001 0 eng d
010			_a 2006046467
020			_a9781400064281
020			_a1400064287
035			_a(OCoLC)277046059 _z(OCoLC)313750687 _z(OCoLC)970802991
050			_aHM1033 _b.H43 2008
100	1		_aHeath, Chip.
245	1	0	_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath.
260			_aNew York : _bRandom House, _c2008.
300			_a322 p.
500			_aReprint. Originally published: 2007.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: what sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue: What sticks -- Sticky advice -- Making ideas stick: the easy reference guide -- Notes -- Acknowledgments -- index.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650		4	_aSocial psychology.
650		4	_aContagion (Social psychology)
650		4	_aContext effects (Psychology)
700	1		_aHeath, Dan, _d1973-
942			_2lcc _cBK
999			_c2702 _d2702