000			02709cam a2200277 i 4500
001			ocn373054685
003			OCoLC
007			ta
008			210503s2009 nyua b 001 0 eng
010			_a 2009021862
020			_a9781591846444 (pbk.)
020			_a1591846447 (pbk.)
020			_a9781591842804 (hbk.)
020			_a1591842808 (hbk.)
035			_a(OCoLC)373054685
050			_aHD57.7 _b.S553 2009
100	1		_aSinek, Simon.
245	1	0	_aStart with why : _bhow great leaders inspire everyone to take action / _cSimon Sinek.
260			_aNew York : _bPortfolio, _c2009.
300			_ax, 246 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aAssume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.
520			_aWhy are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit -- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
650		4	_aLeadership.
942			_2lcc _cBK
999			_c2705 _d2705