000 01129cam a22002654a 4500
001 ocm52030797
003 OCoLC
007 ta
008 210519s2003 nyua b 001 0 eng
020 _a0743222091
020 _a9780743222099
035 _a(OCoLC)52030797
050 _aHM101
_b.R61 2003
100 1 _aRogers, Everett M.
245 1 0 _aDiffusion of innovations /
_cEverett M. Rogers.
250 _a5th ed.
260 _aNew York :
_bFree Press,
_c2003.
300 _axxi, 551 p. :
_bill.
504 _aIncludes bibliographical references and indexes.
505 0 _a1. Elements of diffusion -- 2. History of diffusion research -- 3. Contributions and criticisms of diffusion research -- 4. The generation of innovations -- 5. The innovation-decision process -- 6. Attributes of innovations and their rate of adoption -- 7. Innovativeness and adopter categories -- 8. Diffusion networks -- 9. The change agent -- 10. Innovation in organizations -- 11. Consequences of innovations.
650 4 _aSocial change.
650 4 _aTechnological innovations.
650 4 _aTechnology
_xSocial aspects.
942 _2lcc
_cBK
999 _c2729
_d2729