000			01578cam a22003258i 4500
001			on1156424924
003			OCoLC
007			ta
008			200528s2020 nyu b 001 0 eng
010			_a 2020021976
020			_a9781292327129 (paperback)
020			_a129232712X
035			_a(OCoLC)1156424924
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dNLHHG _dGRG
050			_aHD30.28 _b.G38 2020
100	1		_aGassmann, Oliver, _d1967-
245	1	4	_aThe business model navigator : _bthe strategies behind the most successful companies / _cOliver Gassmann, Karolin Frankenberger, Michaela Choudury.
250			_a2nd ed.
260			_aHarlow, England : _bPearson, _c2020.
300			_axx, 404 p. : _bill.
504			_aIncludes bibliographical references and index.
520			_aThe method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner.
650		4	_aBusiness planning.
650		4	_aNew business enterprises.
650		4	_aEntrepreneurship.
700	1		_aFrankenberger, Karolin.
700	1		_aChoudury, Michaela.
776	0	8	_iOnline version: _aGassmann, Oliver, _tThe business model navigator _b2. _dNew York : Pearson, 2020. _z9781292327136 _w(DLC) 2020021977
942			_2lcc _cBK
999			_c2908 _d2908