000			01636cam a2200265 i 4500
001			on1197767250
003			OCoLC
007			ta
008			210602s2021 ii a b 001 0 eng d
020			_a9789353884864 (paperback)
020			_a9353884861 (paperback)
035			_a(OCoLC)1197767250 _z(OCoLC)1191236332
050			_aHF5438.4 _b.V467 2021
100	1		_aVenugopal, Pingali, _d1958-
245	1	0	_aSales and distribution management : _ban integrative approach / _cPingali Venugopal.
250			_a2nd ed.
260			_aNew Delhi, India : _bSAGE Publications India Pvt Ltd, _c2021.
300			_axxxviii, 347, [22] p. : _bill.
504			_aIncludes bibliographical references and index.
520			_aWith a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management. The book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management. Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field.
650		4	_aSales management _zIndia.
650		4	_aPhysical distribution of goods _zIndia _xManagement.
650		4	_aMarketing channels _zIndia _xManagement.
942			_2lcc _cBK
999			_c3066 _d3066