000			02777cam a2200349 i 4500
001			on1242953167
003			OCoLC
007			ta
008			210602s2021 njua 001 0 eng d
010			_a 2021931633
020			_a9781119696872 (pbk.)
020			_a1119696879 (pbk.)
035			_a(OCoLC)1242953167 _z(OCoLC)1191236350
050			_aHF5414 _b.Z56 2021
100	1		_aKrasniak, Michelle.
245	1	0	_aSocial media marketing all-in-one / _cby Michelle Krasniak, Jan Zimmerman, and Deborah Ng.
246	1		_aSocial media marketing all-in-one for dummies
250			_a5th ed.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2021.
300			_axxi, 760 p. : _bill.
500			_aIncludes index.
500			_a"9 books inside... The social media mix ; Cybersocial tools ; Content marketing ; Twitter ; Facebook ; Linkedin ; Instagram and Pinterest ; Other social media marketing sites ; Measuring results and building on success" -- Back cover.
505	0		_aThe Social Media Mix -- Cybersocial Tools -- Content Marketing -- Twitter -- Facebook -- Linkedin -- Getting Visual -- Other Social media Marketing Sites -- Measuring Results and building on Success.
520			_aGet social with the bestselling social media marketing book. No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
650		4	_aSocial media _xMarketing.
650		4	_aSocial marketing.
650		4	_aInternet marketing.
650		4	_aOnline social networks.
700	1		_aZimmerman, Jan.
700	1		_aNg, Deborah.
942			_2lcc _cBK
999			_c3071 _d3071