000			02134cam a2200241 i 4500
001			on1155526911
003			OCoLC
007			ta
008			210122s2020 nyu 000 0 eng d
020			_a9781642935462 (pbk.)
020			_a1642935468 (pbk.)
035			_a(OCoLC)1155526911
050			_aHF5415.1265 _b.B54 2020
100	1		_aBlaney, Justin.
245	1	0	_aWill post for profit : _bhow brands and influencers are cashing in on social media / _cJustin Blaney & Kate Fleming.
260			_aNew York, N.Y. : _bPost Hill Press, _c[2020]
300			_axiv, 239 p.
520			_aSince the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over 6 billion dollars. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an in-depth, how-to, and easily digestible format-exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
650		4	_aInternet marketing _xSocial aspects.
650		4	_aSocial media.
700	1		_aFleming, Kate, _d1938-
942			_2lcc _cBK
999			_c314 _d314