000			02259cam a2200325 i 4500
001			on1122800549
003			OCoLC
007			ta
008			210218s2020 nyua e b 001 0 eng
010			_a 2020004002
020			_a9780062970299 (hardcover)
020			_a0062970291 (hardcover)
035			_a(OCoLC)1122800549 _z(OCoLC)1198084898 _z(OCoLC)1198559771
050			_aHF5415.332.Y66 _bD67 2020
100	1		_aDorsey, Jason R. _q(Jason Ryan)
245	1	0	_aZconomy : _bhow Gen Z will change the future of business-and what to do about it / _cJason Dorsey and Denise Villa, PhD.
250			_a1st ed.
260			_aNew York, N.Y. : _bHarper Business, _cc2020.
300			_a274 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Gen Z is here -- The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending -- Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness -- How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential -- Looking ahead: The disruptive 10 -- Conclusion: Gen Z is just getting started.
520			_a"Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--
520			_aGen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. But Dorsey and Villa show that today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is the comprehensive survival guide on how leaders must understand and embrace Generation Z. -- adapted from jacket
650		4	_aYoung consumers.
650		4	_aGeneration Z.
650		4	_aOrganizational change.
650		4	_aIntergenerational relations _xEconomic aspects.
700	1		_aVilla, Denise.
942			_2lcc _cBK
999			_c316 _d316